News in the Spotlight
New at PRINCE2: Exams in German & expiration date for Edition 6
While you could already enjoy PRINCE2 7 training with us in German, the exam was previously only available in English. This has now changed: With immediate effect, the exams and training materials for the PRINCE2® 7 Foundation and PRINCE2® 7 Compact training courses are also available in German. This means that there are no longer any language barriers.
Also good to know: Rights holder PeopleCert is closing the 5th and 6th editions of PRINCE2 this year. Last day to purchase an exam voucher is June 30, 2024, last day for exams is December 31, 2024. Important: If necessary, please register for the exam in good time, but at least two weeks before the deadline!
Extended course program: Experience Lean Six Sigma!
New training courses have been added to our training program: We are now offering Lean Six Sigma! This is a management strategy that aims to maximize the efficiency of business processes. The combination of lean management principles and Six Sigma techniques helps organizations to achieve higher process quality at lower costs. Our Lean Six Sigma training courses are available at various certification levels:
- Yellow Belt: This entry-level certification provides basic knowledge of Lean Six Sigma methods and is ideal for those who want to gain an initial insight into the subject.
- Green Belt: At this level, you will be able to manage medium-sized projects independently. You will acquire in-depth knowledge of the methodology and learn how to apply it to solve specific problems.
- Black Belt: The most advanced certification prepares you to lead complex projects and manage strategic initiatives within the organization. Black Belts also act as mentors for Yellow and Green Belts.
Would you like to know who our Lean Six Sigma training courses are aimed at and detailed information about the course content and requirements?
The workbook principle: active learning through completion and understanding
No more boring PowerPoint presentations! We think so: Learning should be fun, interactive and an electrifying experience. That's why we use the SERVIEW Workbook Principle® in our training courses. This means that our training materials consist of finished and evolving pages. You complete these pages, guided by the trainer, and turn them into your personal masterpiece. Diagrams and everyday examples interweave with more in-depth technical information to create a holistic understanding. Completing the content together creates a harmonious pace of learning that is efficient yet empathetic. This is also confirmed by many of our course participants, who repeatedly emphasize the SERVIEW Workbook Principle® positively in their reviews. See for yourself!
This is SERVIEW: Teamwork makes the dream work
Who is actually behind SERVIEW? We'll tell you on our team page! Women and men, newcomers and "old hands": SERVIEW is DIFFERENT - this also applies to our team, consisting of professionals from a wide range of disciplines. In addition to the names and photos of many of our trainers and consultants, you will also find a link to their latest reviews and LinkedIn profiles. This allows you to get an initial impression and see the quality of our work for yourself.
But all our team members have one thing in common: our SERVIEWians are not only highly qualified, above all they are passionate about their job - and that is at least as important.
Watch out: Don't miss these keynotes!
They are CIOs, aerospace engineers, digitalization experts and board members: Our top-class keynote speakers have exciting things to report! You are welcome to plan ahead for these six presentations at the BMPK Congress:
Wednesday, May 15, 2024
- Wild Wild Web: What the history of the Wild West teaches us about the future of digital society
Tim Cole, expert on the future and digitalization
Thursday, May 16, 2024
- BIT gives wings - The bottom-up agile transformation Business & IT
Kristin Seyboth, Schwäbisch Hall
Member of the Board & Chief Representative, Head of IT Solutions & Projects
- Benjamin Beinroth, Senior Vice President IT & Processes at Fressnapf Holding SE
- Dimitris Nicolaides, Chief Growth Officer at PeopleCert
Friday, May 17, 2024
- Trends in digital transformation: The balancing act between "fixing the basics" and "agile innovation"
Tobias Günthör, Senior Vice President IT/CIO, Stada Arzneimittel
- What we can learn from Winnetou about digital leadership
Christoph Holz, Digital Sensemaker
In addition to these keynotes, there are around 60 other interesting presentations at the BMPK. We have listed all the speakers for you in the BMPK app, along with the date and time. Practical: You can put together your own personal program here.
Go to the app!
By the way: Are you already familiar with our free alumni ticket? Former training participants, consulting customers or former SERVIEW employees pay nothing for their Expo day visit.
Agile and project management
The goals firmly in sight: OKR - what is it?
OKR stands for "Objectives & Key Results". The agile management method helps to clearly define objectives and measure the progress of these objectives. OKR consists of two main components:
- Objectives: They define the "what" - in other words, what goals the team or the organization as a whole wants to achieve.
- Key Results: They define the "how" - i.e. how the defined goals are to be achieved. Key results must be measurable.
OKRs are defined, tracked and realigned in a comparatively short, often quarterly cycle.
The OKR framework was developed at Intel in the 1970s and later popularized by companies such as Google, where it has been a central element of corporate culture and management since the early 2000s. Today, OKRs are used by many organizations of different sizes and industries, and for good reason:
Clear focus: OKRs help teams and individuals to focus on the most important priorities by setting clear, measurable goals. This leads to better alignment and prioritization of work.
Transparency: Sharing OKRs within an organization creates transparency, which in turn improves collaboration and understanding of overarching goals.
Commitment and motivation: Setting ambitious goals can have a motivating effect and spur teams on to go beyond their limits. Achieving key results also promotes a sense of success and satisfaction.
Agility and adaptability: OKRs promote a culture of evaluation and adaptation. Teams can review their progress and adjust targets as necessary to respond to changes in the market or corporate strategy.
Measurability and accountability: By defining specific and measurable key results, performance becomes objectively assessable. This promotes accountability and supports data-driven decision-making.
Synergy: OKRs can help align the goals of individuals, teams and the entire organization. This leads to better synergy and alignment of efforts with the overall organizational goals.
Continuous improvement: The OKR cycle promotes the continuous evaluation of progress and reflection on achievements and potential for improvement. This contributes to a culture of learning and continuous optimization.
Implementing OKR in a company requires an expert to introduce and guide the process. SERVIEW makes you an OKR Certified Professional - in just two days!
Press release: SERVIEW & OKR - a perfect match!
Not just preaching, but doing: We are so convinced of the benefits of the OKR method that we use it ourselves at SERVIEW and act accordingly. We have only recently actively integrated Objectives and Key Results into our corporate strategy. This step is an expression of our efforts to promote continuous improvement and top performance in all areas of our company. The OKR method enables us to set clear, measurable goals and systematically track progress.
We see OKR as a powerful tool to increase transparency and accountability, strengthen communication within the company and align all employees with our core objectives. By defining goals and key results at individual, team and company level, we can ensure that every action and decision contributes to achieving our overarching goals.
The introduction of OKR at SERVIEW is an exciting step forward. I am convinced that the OKR method will help us to create a framework for sustainable growth and long-term success.
Michael Kresse, Owner and Managing Director SERVIEW GmbH
New podcast: How to master the agile metamorphosis
Finally a new podcast episode! Agile coach Katja Bilsing and managing director Michael Kresse talk for an hour about the topic of "agile metamorphosis". Why do companies embark on the agile journey - and would companies like Schlecker still exist today if they had adopted an agile approach back then? The answers are in the podcast, listen in!
Best practice basics: Scrum + Kanban = an unbeatable duo
In our modern working world, teams are constantly looking for ways to complete tasks more efficiently and flexibly. This is where two agile methods come into focus: Scrum and Kanban. Each is powerful on its own - but what happens when you combine the two? You get an unbeatable duo that combines the strengths of one with the advantages of the other. Here we explain how Scrum and Kanban work together - and why this combination is considered an indispensable tool for success.
The basics of Scrum and Kanban - simply explained
Scrum is an agile working method that is primarily used in product development. It enables flexible, self-determined work without hierarchies. An interdisciplinary Scrum team organizes itself in order to be able to react spontaneously to changing requirements - such as new market conditions or customer requests.
Kanban, on the other hand, is a method used to visualize the flow of work. Tasks are displayed in a Kanban board with columns for each work phase (e.g. "To do", "In progress", "Done"). They help teams to keep track of progress and quickly identify bottlenecks. Kanban also enables tasks to be prioritized and processed based on capacity and customer demand.
Scrumban: a powerful combination
The combination of Scrum and Kanban, often referred to as "Scrumban", combines the structure of Scrum with the flexibility and continuous improvement process of Kanban. The combination is particularly suitable for teams that already have experience with Scrum and want to further optimize their processes. Scrumban offers a number of advantages:
- Flexibility in planning: While Scrum prescribes fixed sprint periods, the integration of Kanban allows a more flexible handling of tasks and priorities within these periods.
- Optimization of the work flow: By visualizing the work flow on a Kanban board, teams can identify and resolve bottlenecks more quickly.
- Improved adaptability: Teams can react to changes without having to wait for the start of the next sprint, which is particularly beneficial in a rapidly changing environment.
- Continuous improvement: The combination of both methods promotes a continuous improvement process by enabling regular retrospectives and the adaptation of processes.
How to successfully implement Kanban
The implementation of Kanban within the Scrum framework requires some adjustments. A typical approach could look like this:
- Start by introducing a Kanban board to visualize the sprint backlog and work flow.
- Set WiP limits for each phase of the work process to avoid overload and focus on task completion.
- Use daily stand-up meetings to discuss progress and make adjustments based on what the Kanban board shows.
- Carry out retrospectives at the end of each sprint to evaluate the process and identify potential for improvement.
The best of both worlds
The combination of Scrum and Kanban offers teams the best of both worlds: the structural clarity and rhythm of Scrum, paired with the flexibility and continuous improvement of Kanban. The combination not only promotes a more efficient way of working, but also a culture of continuous improvement and adaptability. By implementing Kanban principles within the Scrum framework, teams can increase their productivity and at the same time react flexibly to changes.
Are you already a Scrum Master or Product Owner and want to integrate Kanban into your process? Our training course "Professional Scrum with Kanban" provides you with valuable input: Here you will learn how Kanban influences the artifacts, events and roles of Scrum and what you need for a successful Kanban implementation.
Service Management
New Practice Manager Training: ITIL 4 Collaborate, Assure & Improve
One compact combined training course instead of five individual practices: If you want to become an ITIL Practice Manager, this will save you a lot of effort, time and money. We already had two combined courses in our program, now the third follows with "Collaborate, Aussure & Improve". In the three-day practical training course, you will deal in detail with the following five core practices from the ITIL framework:
- Relationship Management
- Service Level Management
- Supplier Management
- Information Security Management
- Continuous Improvement
Five in one go - you won't reach your goal faster or more efficiently!
Your path to more knowledge: Welcome to the ITSM Trail!
This year, three themed trails will guide you unerringly through the biggest BMPK of all time. We already introduced you to two of them in the last issue, now the third follows: At the ITSM Trail, you will have the opportunity to meet like-minded people, exchange experiences and expand your know-how in the field of IT service management. You can expect speakers from various industries, here is an excerpt from our lecture program:
- ITILv3 - ITILv4 - Agile - DevOps: An ITSM Journey
Peter Pinzer, Enterprise IT Architect, DATEV - Experience Exchange: The Saloon Talk about ITIL implementation
SERVIEW Consultants - Outcome-Driven IT Governance: Success Factors and Best Practices
Tobias Maiwald, Senior Transformation & Change Manager, s.Oliver Group - Modern IT 2.0 in SMEs: How does it work and is it a question of cost?
Steffen Behnke, Head of IT - CIO, Prefere Resins - Best practice introduction of problem management: How can it be done so that it has a lasting effect?
Ralf Jagow, IT Process Management Expert, VTG - Experience Exchange: The Saloon Talk about Do's & Don't's of the Tool Lifecyclemanagement
You can find the topics of all presentations in our BMPK24 app:
At the two-day pre-congress, we also offer workshops and training sessions with a focus on ITSM. Perfect for anyone who wants to further their professional development!
- ITSM-TOOL MEETUP
One room, six software vendors, six tables and six 45-minute sessions: That's the concept of ITSM-TOOL MEETUP (see events below). - Workshop ITIL 4 Overview
This workshop offers you a quick insight into ITIL 4 - and thus into the basic principles for efficient IT service management. - Workshop ITSM simulation Apollo 13
Fun in a team: Experience ITSM in practice in a playful way and apply ITIL4 concepts in simulated scenarios! - ITIL 4 Foundation
This training provides the basics for effective processes and improved service quality according to the latest ITIL 4 standards. - ITIL 4 How to implement
This training enables you to successfully implement ITIL principles in your organization. - ITIL 4 Cloud
The ITIL 4 Cloud training provides practical knowledge for the effective integration of cloud services into ITSM processes and strategies. - ITIL 4 Digital and IT Strategy
Learn about strategic approaches for digital transformation and effective IT management according to ITIL 4! - ITIL 4 Monitor, Support & Fulfil (MSF)
The practice-oriented training is dedicated to the monitoring, support and fulfillment of ITIL 4 principles. - ITIL 4 Plan, Implement & Control
The program focuses on practical knowledge relating to the planning, implementation and control of ITIL 4 processes and strategies.
So it's high time to embark on a discovery tour through the world of ITSM - an unforgettable adventure awaits you!
Foretaste of September: ITSM-TOOL MEETUP for Expo visitors
Anyone who knows us knows that every autumn SERVIEW traditionally organizes three ITSM-TOOL MEETUPs in Frankfurt, Munich and Hamburg. The good news: this time you don't have to wait until September, because we're already warming up at the BMPK! On May 15, 2024, an ITSM-TOOL MEETUP with six software vendors will take place from 9:00 to 12:00. You can look forward to HaloITSM, Serviceware, USU, TOPdesk, KYBERNA and Atlassian!
At the ITSM-TOOL MEETUP, the rules of fair competition apply: every table is the same size, every manufacturer has the same chances. The focus is solely on the ideal tool for you, unadulterated and without frills. Seize this unique opportunity to talk to the world's leading tool manufacturers in person and find the right software for you!
By the way: The ITSM-TOOL MEETUP is included in the Expo-Nugget.
Yesterday, today and tomorrow: ITSM through the ages
Originally focused on solving IT problems and maintaining operations, ITSM has changed drastically over time and has become an essential part of corporate strategy. SERVIEW Consultant Madlen Lipski gives an overview - and ventures a forecast for the future.
A look back: how it all began
ITSM has its roots in the days of mainframes, when the main task of IT was to keep operations running. This phase was characterized by strict processes.
Madlen Lipski
ITIL, developed by the British government in the 1980s, laid the foundation for ITSM and aimed to establish standardized best practices. ITIL has evolved over time and has been integrated into the international standard ISO 20000. The latest version, ITIL 4, focuses on a digital operating model and the integration of agile approaches, DevOps and lean principles.
With the increasing importance of technology for business processes, the focus shifted from a reactive to a proactive approach in ITSM. The introduction of cloud technology led to another significant change. ITSM began to focus on the smooth introduction, integration and management of cloud services.
Where we are now: The era of automation and user-centricity
The development of AI and ML technologies enabled automation: ITSM tools became smarter and more efficient, resulting in a reduction of human intervention and an increase in efficiency. In addition, the user-centric perspective became more important, bringing ITSM more in line with the actual needs and goals of the business.
The future of ITSM: What's next?
In the coming years, ITSM could undergo an unprecedented transformation:
- Integration into business strategies and decision making: We could see a future where ITSM is directly integrated into strategic decision making. IT managers could become key figures in strategic management, with their expertise feeding directly into the development of business strategies.
- Artificial intelligence and autonomous systems: It is conceivable that ITSM platforms will increasingly be equipped with AI technologies that not only automate support requests, but also proactively optimize business processes. Autonomous ITSM systems could be able to independently identify and solve problems before they even affect the business.
- Seamless integration with the Internet of Things: In an increasingly connected world, ITSM systems could play a central role in managing the Internet of Things. By communicating directly with a wide range of devices and sensors, ITSM platforms could respond to changes in real time, enabling unprecedented efficiency and automation.
- Hyper-personalization and end-user experience: The future could also bring a hyper-personalized ITSM experience, where systems learn and adapt to individual user profiles and preferences. This would result in a seamless and intuitive end-user experience that goes far beyond today's standards.
It is therefore quite possible that ITSM will not only take on a supporting function for business processes, but will become a central nervous system of modern companies. This prophecy may seem bold, but given the rapid technological advances and constant evolution in the IT sector, it could well become a reality.
Consulting
Shaping the future together: Agile coaching in IT
In our fast-moving business world, agility is a key factor for success: it can increase efficiency and flexibility and improve responsiveness. So much for the theory, but how do you put this into practice? This is where SERVIEW Agile Coaches come in: they support teams and companies in understanding and effectively applying agile principles and practices. They bring valuable experience, a deep understanding of current challenges and a wealth of know-how to the table:
- Knowledge transfer: Our coaches offer guidance and training in agile methods and practices such as Scrum, Kanban or Lean - for example through training courses and workshops. In this way, they ensure that everyone in the team has the necessary skills and knowledge.
- Implementation support: Our coaches support teams and organizations in the introduction of agile practices, help structure processes, establish agile rituals and promote the use of agile tools and techniques.
- Cultural change: Agile coaching also involves promoting cultural change within the organization to create an environment that supports collaboration, openness, continuous learning and adaptability.
- Removing obstacles: Agile coaching involves identifying and overcoming obstacles that stand in the way of agile transformation - whether at the level of team dynamics, organizational structures or external influences.
- Facilitation and mediation: SERVIEW coaches act as facilitators at meetings and workshops and help mediate conflicts to promote healthy team dynamics and effective collaboration.
- Feedback and reflection: Agile coaching emphasizes the importance of feedback and reflection as a means of continuous improvement. The coaches help teams to regularly reflect on and adapt their processes in order to increase efficiency and effectiveness.
Agile coaching is not a one-off effort, but an ongoing process that adapts to the changing needs and challenges of teams and organizations. We accompany you on your way to more agility!
Consulting is a matter of trust: Get to know us!
Trust plays a central role in the consulting industry. After all, consultants often have access to sensitive company information and are involved in business operations, strategy and sometimes even the corporate culture of their clients. They are expected to deal honestly with information, be transparent in their work and be prepared to speak unpleasant truths.
It goes without saying that you would like to get to know each other first to see whether cooperation works on a human level. The BMPK offers a good opportunity for this: our consulting team will be there in person to exchange ideas with you. Take the opportunity to talk to our consultants and ask questions. Simply drop by our stand or make an appointment in advance!
Exclusive health check: flash analysis in 45 minutes
Are you looking for quick and pragmatic approaches with which you can achieve noticeable improvements in your service organization in the short term? Then we invite you to our exclusive Health Check - as part of the SERVIEW Summit BMPK24 from May 15 to 17, 2024 in Seeheim-Jugenheim. The Health Check offers you the opportunity to review the status of your initiatives, frameworks and organizational structures in the areas of service management, project management and agile methods and to gain valuable insights into optimization potential.
Our consulting experts will be available to you personally in a 45-minute slot to work with you to analyze and sharpen the strengths and weaknesses of your implementations as well as your plans.
The Health Check offers you
- Specific recommendations on how you can make your service organization more efficient and optimize your processes
- an assessment of the practical suitability of your approaches, based on experience from numerous analyses
- a "snapshot" of your current situation within defined design fields
- Exchange with leading experts in the industry
- basic results directly at the SERVIEW stand
- additional options for extended and cost-reduced analysis and consulting packages.
Torsten Schneider
To take part in the free and non-binding Health Check, simply book a BMPK ticket and confirm your participation by entering your contact details and the reference Health_Check_BMPK24.
You are also welcome to contact us during the congress and arrange an appointment on site at short notice. We look forward to welcoming you personally at the Health Check and will be happy to answer any questions you may have!
Events
First the work, then the pleasure: Nugget 5 is your all-round package
Experience the BMPK for five full days - with everything that goes with it! Start with the Pre-Congress: Here you will attend one of 14 training courses and continue your professional development. After successfully completing your training, you will receive certification in areas such as ITIL, Scrum, Prince2, Devops, TOGAF and more. On day three, the big expo with 50+ exhibitors, the ITSM-TOOL MEETUP and the extensive congress program will start - consisting of exciting keynotes, 60+ presentations and entertaining networking and evening events. And you are right in the middle of it all!
Nugget 5 at a glance:
2.5 days training + 2.5 days expo & main congress
- Participation in a training course of your choice from May 13 to 15, 2024
- Access to the main congress from May 15 to 17, 2024
- Access to the big BMPK Expo from May 15 to 17, 2024
- Participation in the Peter Maffay Foundation "Walk & Run" on May 15, 2024 6:30 p.m.
- Access to the Round-up & Bonfire on May 15, 2024 from 7:30 pm
- Access to the "Wild Wild Best" party on May 16, 2024 from 7:00 pm
- Free shuttle service for arrival and departure
- Break catering and lunch buffet
- Book PRINCE2 7th Edition as a German print edition worth 99 euros as a gift from the rights holder PeopleCert
Webinar with ticket raffle: BMPK special for all visitors
Still undecided which BMPK ticket is worthwhile for you? Help is at hand: In the webinar on April 19, 2024 from 11:00 to 12:00, we will present our six nuggets and their scope of services. From the inexpensive Expo day visit to the large IT congress with lectures, discussion panels and evening specials to the pre-congress with certified training courses and workshops: The range is wide, so every visitor will find the right package. At the end of the webinar you even have the chance to win, because we are giving away several BMPK tickets. We look forward to seeing you!
Knowledge in 180 minutes: It's workshop time!
Exciting topics, three hours of input each: these are our workshops at the BMPK! High time to introduce them to you in more detail, because the first ones are already fully booked:
- ITSM simulation Apollo 13
Here you take over the work of the Mission Control Center in Houston as a team. The goal: to rescue your crew after a fuel tank explosion. To do this, you must organize your service processes in such a way that excellent problem solving and forward-looking trajectory corrections are possible at all times. Great simulation fun with a learning effect! - OKR in 180 minutes
In this workshop you will learn how to use Objectives and Key Results (OKR) to clearly define and achieve goals. - Design Thinking in 180 minutes
Simply think differently: Discover Design Thinking to develop creative problem-solving approaches and implement innovative ideas effectively. - Storytelling in 180 minutes
This workshop introduces you to the art of storytelling: learn how to tell stories that captivate, convey a message and at the same time establish an emotional connection with the target group.
Nugget 3 includes a half-day workshop of your choice, the workshops will take place on May 15 from 9:00 to 12:00. Are you taking part?
Together instead of alone: save up to 50% as a team
It's always more fun together - and the BMPK is no exception! So grab your favorite colleagues and come as a team! You can expect eventful days away from everyday office life: Have your team trained in frameworks such as ITIL, Scrum etc., compete together in the "Walk & Run", strengthen the group spirit at our networking parties or divide the three theme paths among yourselves - you'll get more out of it together than alone! What's more, you can save up to 50% and benefit from attractive special team conditions.
Simply give us a call on 06172 1774460 or send us a message.
IT marketing
Creative visionary: the creator never runs out of ideas
We dedicate the fifth part of our archetype series to the Creator: with a good sense of aesthetics, they love to develop new things and create something that has long-term value. The Creator is a visionary who wants to inspire and bring about change. His motto: "If you can imagine it, you can achieve it."
The following characteristics characterize this archetype:
- Innovation: The creator strives to create something new or improve existing products and services. In the IT industry, this manifests itself in the development of groundbreaking technologies, software or services.
- Creativity: Creative thinking is at the heart of the Creator archetype. IT brands that use this archetype emphasize their ability to think outside of established conventions and find creative solutions to technological challenges.
- Vision: The creator archetype often has a strong vision of the future and how their products or services can improve people's lives. This vision not only motivates internally, but also inspires others.
- Authenticity: Creator brands are often very authentic in their communication and actions. They are transparent about how their products are made and share the stories behind their brand and their inventions.
Examples of brands that successfully use the creator archetype include companies such as Lego, Adobe, 3M, Swatch, Pandora, Unity and YouTube.
What is the archetype behind your IT brand?
Find out - with archetypal brand positioning from UnitedCreation! In the workshop, agency head Andreas Lehnert introduces you to the archetype model, locates your brand between the different poles and works with you to identify your archetype. Both the values of your company and the character traits of your brand translated from them play a role here. You will also be given methods for bringing your archetype to life.
The voice of your company - now even faster and cheaper
A new artificial intelligence (AI) is revolutionizing the telephone announcement market: With the global innovation Telefonsounds.ai , professional telephone announcements can be generated for companies in just a few minutes and much more cost-effectively than before, entirely according to the customer's wishes.
Until now, professional telephone announcements for companies have been recorded by professional speakers and backed with music in the recording studio on request. This usually takes 48 hours and comes at a price due to the fee and recording studio costs. However, the new AI-supported platform Telefonsounds.ai will launch in April 2024 and offer its unique services.
Artificial intelligence makes it possible
This is how it works: you upload your text, choose a voice and - if desired - suitable background music. You can then download and use the finished telephone greeting directly. The production time is reduced from 48 hours to just a few minutes, and the AI-supported announcements are also significantly cheaper than before.
Large selection of voices and music
The AI voices sound absolutely natural as they have been generated from the real voices of professional speakers. This allows you to select the voice suitable for your purposes from a pool of concise female or male AI voices. Alternatively, it is possible to upload your own voice recordings, which can be converted into a professional announcement using voice cloning technology. The AI speaks in 29 languages so far, multilingual announcements are possible.
Your own voices and music are also possible
For the right background music, you can choose from a large selection of royalty-free tracks. With a range from dynamic to relaxed, you will find the right tone here. Alternatively, you can upload and use your own music, provided you own the rights to it.
Try it out and only pay when you download
You have the option of playing and listening to different versions of the telephone greeting - you only pay for the download. Your telephone greeting is generated in the standard audio formats WAV and MP3 and is compatible with most telephone systems. Once an announcement has been ordered, it can be modified and added to again and again. There are various price models: the costs vary depending on the scope and complexity of your requirements.
When and where can the AI-supported announcements be generated?
It won't be long before you can test this world first and design your cost-effective AI telephone greeting for your company. Until Telefonsounds.ai is available, Telefosounds.de offers you individual telephone announcements with professional speakers, which are usually completed within two working days.
AI use in marketing - opportunities and limits of artificial intelligence
The development of artificial intelligence (AI) has changed our lives dramatically in recent years and will continue to have a major impact on them in the future - and it won't stop at marketing: from the personalization of content to the automation of processes, AI has already fundamentally transformed marketing. But how is AI being used in marketing today and what are the advantages and disadvantages?
Chatbots for customer service
A well-known example of the use of AI in marketing is the use of so-called chatbots, which are created with the help of AI algorithms. These chatbots can answer customer queries in real time and provide personalized recommendations. They enable companies to improve customer service and reduce costs at the same time. However, they are often recognizable as such and are not always able to handle complex requests appropriately. Without human supervision and occasional revision, they can lead to a negative customer experience and thus turn their benefits into the opposite.
Content creation
The use of ChatGPT and other artificial intelligence for text generation and content creation is also a double-edged sword: on the one hand, it can be used to create texts on any conceivable topic at low cost and seemingly effortlessly in a matter of seconds. On the other hand, these AI-generated texts stand out due to their stereotypical choice of words and are easy to recognize. The more specialized the topic, the more general and incorrect the articles become. A human is always needed here to edit the texts and check that they are correct.
AI texts are problematic for SEO and copyrights
In addition, the new flood of AI-generated content is making it increasingly difficult for search engines to find unique content on the internet. This is because AI can only create new content from existing content - what is missing is the novelty or creativity that only human brains can create. If you want to be found on the Internet, it is therefore better to write your own content (of course you can let the AI help you, for example with outlines or research).
More and more platform and website operators are protecting their content written by humans from being accessed by AI bots because they do not see the point of making their elaborately produced and sometimes expensively paid-for material available to them free of charge. The New York Times, for example, has already filed a lawsuit against Microsoft and Open.AI (the parent company of ChatGPT) for copyright infringement.
Opportunities and limitations of AI-generated images
Another example is the use of AI algorithms such as DALL-E and Firefly to generate image content. These technologies enable marketers to create high-quality images for their campaigns without having to resort to expensive photo shoots or image databases that require licenses. Nevertheless, they often reach their limits when it comes to the realism of the images generated. Faulty faces and problems with the exact positioning of elements impair the quality of the visual content. The design and integration of brand logos also often requires human intervention to ensure a consistent brand experience.
AI in newsletter tools and social media
AI has also made significant progress in areas such as the personalization of marketing messages in newsletter tools or the optimization of advertising campaigns on social media. By analyzing large amounts of data, AI can help to develop targeted and effective marketing strategies. However, there is a danger that companies rely too much on AI and neglect the human aspect of marketing. Ultimately, it is creative ideas and human intuition that make the difference and create an authentic connection with customers.
Overall, it is clear that AI can be used as a powerful tool in marketing to increase efficiency and effectiveness. Nevertheless, it is important to emphasize that the success of a marketing strategy depends on the combination of AI support and human creativity. The future of marketing does not lie in the hands of algorithms alone, but in the synergetic collaboration of humans and machines.
The next issue will be published on
May 08, 2024
