ITSM Communication and Marketing Strategy Consulting

Your challenge

Many companies face the challenge of successfully communicating ITSM programs and marketing their benefits appropriately. There is often a lack of a well-thought-out communication and marketing strategy, which leads to misunderstandings, poor customer acceptance and impedes the implementation of ITSM initiatives. The challenge is to keep all affected customers and their employees properly informed while fostering a culture of open communication and clearly communicating the value of the ITSM program to all IT customers.

The solution approach

Our ITSM communication & marketing strategy is based on a clear analysis of the relevant stakeholders and their information needs. We develop tailored communication and marketing plans that include both proactive and reactive measures to communicate and promote the ITSM program objectives. We use various channels - from regular updates via e-mail, workshops and meetings to internal platforms - to ensure a broad and efficient distribution of information. In addition, we attach great importance to targeted marketing activities to make the benefits and successes of ITSM implementation visible and to promote a positive perception within the organization.

Our services

• Stakeholder analysis:

Identification of relevant customers and other stakeholders (e.g. works and staff councils) and analysis of their information needs.

• Communication and marketing plan creation:

Development of a plan that defines the relevant messages, channels and timing, both for communication and marketing.

• Proactive and reactive communication measures:

Creation of information materials, FAQ documents and regular updates to ensure that all stakeholders are always up to date.

• Marketing measures:

Implementation of targeted marketing activities, such as success stories, internal campaigns and visible communication formats to promote acceptance of the ITSM program.

• Workshops and information events:

Organizing and conducting events and workshops to ensure that all relevant customers and their employees understand and support the ITSM program.

The results

With the ITSM communication & marketing strategy , we ensure that the introduction and implementation of the ITSM program is understood and supported by all your customers. You benefit from increased acceptance and a better understanding of the ITSM program as well as improved cooperation between the various departments. Targeted marketing activities effectively communicate the value of the ITSM program and promote a positive perception within all organizations. Our strategy plays a key role in achieving the goals of the ITSM program and ensuring the success of your IT service management initiatives.